Continuing with my Campaign of Cheapness, I finished reading Adland by James P. Othmer this past week at Chapters. I picked it up not knowing anything about it but I knew two things: a.) I wanted to read a book that was somewhat related to business and/or economics and b.) it was on a display shelf, so I figured it had some sort of notoriety. Last year on a trip to New York, me and my friends took a ferry tour of the upper bay in Manhattan. The tour was led by a fast-talking witty young man, chock full of jokes and fun facts about the Big Apple. One of his trivia questions to us was, "what's New York City's biggest industry?". We threw out guesses and if I recall correctly, we guessed the top 2nd to 5th biggest ones, but we couldn't figure out that 1st one. After leaving us stumped for a while, he finally revealed that, yes, the advertising industry was the largest. Those of you who know me or have been reading my blog for a while know that I'm an engineeri...