Skip to main content

Box Office Bust!

Just as I had surmised in an earlier, this summer is not looking well for movies. Brandon Gray of Box Office Mojo wrote a great article (here) that gives more details into how the summer is doing thus far. The early word? Not good. In terms of total grossing, May was down 11% compared to 2009 and even worse, attendance dropped 19%. Gray blames the lackluster titles combined with the lackluster marketing accompanying them.

When Shrek 4 opened underwhelmingly, I thought it might be an indicator of things to come. Then this past weekend the Sex and the City sequel and Prince of Persia were released with low fanfare, reinforcing the weak summer. If you look at the release schedule ahead, it doesn't look to be good either. The only title looking to be a winner is Toy Story 3, as far as heavyweights go. But who knows, there might be sleeper hits.

2010 should be glad that it had Avatar and Alice in Wonderland which both did bonkers for business, because without them, this year would have crashed.
Labels:

Comments

Slapinions said…
Yeah, it seems like a blah year so far. I can't even get worked up about the DVD's up for rental.
June 3, 2010 at 1:23 PM
The Lam said…
Indeed! I think this is the product of Hollywood's remake/reboot/sequel machine ie. the product of unoriginality. They're reaping what they sowed.
June 5, 2010 at 2:54 AM
Anonymous said…
lol, i was saying the same thing to one of my friends still working at the theatre. the summer future isn't looking very bright with Shrek and Sex in the City failing. sadly i'm don't have very high hopes for Toy Story 3 either xD;;;
June 6, 2010 at 4:32 PM
Post a Comment

Popular posts from this blog

THE ARTIST!!!!!!!

The Artist is director Michael Hazanavicius ode to the silent films of yesteryear. Not only focus on a silent movie actor and movie making, but it in itself is also a silent movie. The movie follows a silent movie actor named George Valentin through the rise and fall of his career. At the start of the film, we see George as this superstar celebrity; he loves the glitz and glamour of being a famous actor and soaks in all the attention he can get. He loves having his photos taken and being adorned on the front pages of newspapers. He is THAT kind of celebrity. At the premiere event of his latest movie, he bumps into one Peppy Miller – a young woman with big ambitions and dreams in Hollywoodland. The lives of the two intersect and an attraction immediately blossoms. The romance could only go so far as Valentin is a (happily?) married man. George’s superstardom reaches its height at a precarious time. And as the 1920s are ushered out, so are silent movies. The new decade brings w...
1 comment
Read more

The League of Denial (2013)

The topic of concussions in sports is a dialogue that’s been growing the past number of years.  Do a search on ‘concussions’ and ‘football’ and you’ll get several thousand hits on the controversy that’s surrounded the sport.  It’s a challenging topic as the research is all relatively new, and the topic itself challenges the mentality and philosophy adopted by football loving Americans.  Now, I’m not a fan of football or NFL but when I saw this book lying at the local bookstore, my interest was piqued.  Although I’m not a fan of football, those that know me know that I’m an unabashed fan of prowrestling.  Talks about concussions are also quite a hot topic even within the prowrestling sub-culture.  Earlier this year, one of the hottest wrestlers of the current era, Daniel Bryan, retired early at the age of 34 due to a history of concussion related issues.  Interestingly, he was not permitted to return to the ring due to the disapproval by WWE’s medic...
1 comment
Read more

DTV Madness: Jack Brooks - M.S. and Gingerdead Man 2

Okay, honestly, I think this will be the last DTV post for a while. One man can only take so much shit. I'm only human, I have feelings too. These two movies pushed my limit. I'm going to be in DTV-detox for the next month or so. Jack Brooks: Monster Slayer I thought that with a title like this, it couldn't fail. I thought that with a poster like they had, it couldn't fail. Then I realized something... I failed. I failed in thinking that this movie had any hope. I was expecting some fun horror, mixed with comedy in sort of a Buffy the Vampire Slayer kind of fashion with a bumbling hero and smart quips. I mean, with a title like Jack Brooks: Monster Slayer , was I wrong in expecting a variety of monsters get slayed as the title suggests? It didn't help much that the monsters looked uber cheesy. They looked like something right out of a Power Rangers episode. But to their credit, at least they stuck with practical make-up and effects rather than CG. The mo...
6 comments
Read more